Home Events AAI Toolkit Seminar to Discuss Digital’s Coming of Age

AAI Toolkit Seminar to Discuss Digital’s Coming of Age

Suzanne McElligott, CEO of IAB Ireland

Digital Comes of Age is the theme of the next AAI Toolkit Seminar which takes place on Tuesday October 17th in the offices of Core Media on Sir John Rogerson’s Quay.

Guest speakers include Evelyn Peters and Suzanne McElligott. Peters is senior commercial executive – digital solutions with Nielsen and she will focus on the power of digital and touch on the challenges it faces in the media ecosystem.

As CEO of IAB Ireland, Suzanne McElligott will share her views on the growth of digital in the Irish market locally and globally and the digital ad industry’s response to the need for increased transparency, brand safety and standardised measurement. She will also share updates on cross industry initiatives that IAB Ireland and its members are delivering to drive digital measurement and enhance user experience of digital advertising.

The event starts at 8.15am and will conclude at 10am. To book a place click HERE


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