Home Campaigns Sudocrem – Today’s Mum

    Sudocrem – Today’s Mum


    Banjoman Films were approached by PR360 and Sudocrem to create a film that would speak to the mothers of Ireland, in particular those with young babies. Having engaged in extensive research, Dermot set about drafting a story that would shine a light on the beautiful yet sometimes harsh realities of motherhood. This film does not pull any punches as to the isolation, frustration and sleep deprivation that a mother of a young baby can experience, however these trials are littered with beautiful moments or ‘Little Wins’, that make it all worthwhile.


    Agency: PR360
    Agency producers: Michelle McCoy & Hannah O’Neill
    Client: Sudocrem Ireland
    Creative: Banjoman Films
    Story by: Dermot Malone
    Screenplay by: Ciarán Dooley & Dermot Malone
    Directed by: Dermot Malone for Banjoman Films
    Produced by: Matt D’Arcy for Banjoman Films
    Exec produced by: Pat Hinkson for Banjoman Films
    Production coordinator: Paddy Hinkson
    1st Ad: Michael Pluck
    DOP: Jass Foley
    1st AC: JJ Sullivan
    2nd AC: Gosia Zur
    Gaffer: Mark O’Rourke
    Assistant: Jack Ferguson
    Sound: Niall Creaven
    Make Up: Julie Caulfield
    Wardrobe: Rachael Hinkson
    Film Editor: Tony Kearns
    Post Production: Element Post
    Colourist: Leandro Arouca
    Post Sound: Avondale Studios
    Music: EMI
    Mother: Caitriona Ennis
    Babies: Bryant, Ollie and Freddy
    Previous articleJavelin Picks Three Start-ups for Anniversary Bursary Competition
    Next articleNew Fitbit Launched with the Most Heart-racing Unboxing Video Ever