KBC Bank has launched a new national brand advertising campaign as the bank plans to double customer numbers in Ireland to 425,000 over the next three years.
The campaign is the latest development in the bank’s retail expansion, following its decision to stay in the Irish market in February this year.
According to the bank, the new brand campaign highlights the customer experiences that “demonstrate how KBC provides a different banking experience in Ireland, and how those experiences have been designed with the consumer in mind – from the usability and accessibility of products and services, to the digital and personal interactions with the brand.”
The campaign kicks off today (September 8th )with a “takeover weekend” that will see mass-media promotion across print and outdoor, as well as digital and broadcast to reach 3m consumers in the first weekend.
Behind the new creative is the London-based agency 18 Feet & Rising, whose brief was to set the tone for the next phase of The Bank of You as KBC intensifies its presence in the Irish market, targeting new customers. The new brand identity paves the way for new products, services and innovations to be launched in the autumn as consumers look for better experiences in personal banking with a clear emphasis on digital.
The campaign was booked by Mediaworks, the Creative Director was Will Thacker, and the Shoot Director was Jake Dypka.
According to Aidan Power, director of customer, brand & marketing, KBC Bank Ireland: “It’s an exciting time for customers and staff as KBC embarks on the next phase of the Bank of You, targeting a doubling in customer numbers by 2020. As a challenger brand with ambitious plans to grow in Ireland, we have challenged ourselves with this campaign. The result is a fresh new look at how KBC differs when it comes to banking. We are looking forward to the campaign being rolled out over the coming weeks, and seeing the impact it makes in supporting the bank’s digital first, customer-centric strategy.”