Target McConnells have released a VFX reel to show just how they broke down world borders and brought the Golden Gate Bridge and the London Eye, among others, to Irish shores.
Hollywood Talent
Target McConnells’ Broadcast Director, Michael Cullen, commented, “We had a really bold vision for this ad, so we needed talent and techniques to match. We wanted to bring our idea to life in a really dramatic, cinematic way. So we employed some world-class talent to realise the visual idea. We worked with award-winning director Ian Power. Andy Clarke, from Outer Limitis, was our VFX guy. Andy is a huge name, more known for his feature film work in the likes of “Brooklyn” and “Dracula Untold”. We also used film colourist, Gary Cullen – who’s best known for setting the tone of “Game of thrones” and “Room”.
An Irish Advertising First
As well as using high calibre talent, the agency also employed high-calibre equipment and techniques to match. Cullen explains, “We used the Arri Alexa 65 camera, the camera used on “The Revenant”. It’s the first time this camera has been used in Irish advertising. We also used a post-production technique using the letterbox, the black space at the top and bottom of the ad, which gradually expands as the ad progresses to give a cinematic feel.”
Credits:
Creative Agency – Target McConnells
Client – An Post
Joint Creative Director – Monika Crowley
Senior Creatives – Ruth Dempsey & Keith Lawler
Broadcast Director – Michael Cullen
Producer – Eric Brindley
Managing Director – Abi Moran
Group Business Director – Enda Kelly
Senior Account Manager – Karen Downey
Director – Ian Power
VFX – Andy Clarke
Production Company – Rocket Productions
Post Production Company – Outer Limits
