Home News Tourism Ireland Uses Women’s Rugby World Cup to Promote Ireland

Tourism Ireland Uses Women’s Rugby World Cup to Promote Ireland

Joan O’Shaughnessy, Chairman of Tourism Ireland and Niall Gibbons, CEO of Tourism Ireland with the Women’s Rugby World Cup 2017 trophy, in the Tourism Ireland office in Dublin. Picture by Shane O’Neill

Fresh from its success at the Cannes International Festival of Creativity, Tourism Ireland has launched a new promotional campaign to leverage the tourism benefits of the upcoming Women’s Rugby World Cup which is being held in Ireland.

The pool stages kick off on August 9th in Dublin and the finals will be played in Belfast 26 August 22-26th.

According to Niall Gibbons, CEO of Tourism Ireland: “Rugby has emerged as one of Ireland’s most successful sports and we are really pleased that the Women’s Rugby World Cup is taking place here next month. Tourism Ireland’s latest campaign is designed to encourage rugby fans around the world to visit the island of Ireland this summer. We’re inviting them to come and join in the electric atmosphere of Dublin and Belfast’s great sporting arenas and explore these beautiful cities as they enjoy the games. Our message is that the island of Ireland is a fantastic place to visit – where they’re guaranteed a wonderful experience and the warmest of welcomes.”

Tourism Ireland will take every opportunity to leverage the tourism benefits of the Women’s Rugby World Cup over the coming weeks with special campaigns targeted for different countries. In France, it will partner with Midi Olympique – a bi-weekly rugby newspaper with about 100,000 readers – and its website, Rugbyrama.fr. An eight-page article about the island of Ireland will run in the  August 9th edition, to coincide with the start of the tournament. Tourism Ireland will also support send-off events for the various women’s teams in France, Italy and Spain, before they depart for Dublin.

In Canada, Tourism Ireland will be an official promotional partner at Rugby Canada’s special send-off reception for the women’s team. The organisation is also running a competition to highlight the Women’s Rugby World Cup in Dublin and Ireland, with the chance to win a trip for two to Ireland, which will include tickets to one of Women’s World Cup matches.

Tourism Ireland is also supporting the IRFU’s bid to host the Rugby World Cup in 2023. The winning bid will be announced in November.