PML Group has announced that Geoff Lyons it has appointed Geoff Lyons as its new managing director.
Lyons will join the company from Independent News & Media (INM) where he has been its commercial director for the past number of years.
Lyons had been with INM for over 18 years, having started his career in the advertising department. Prior to being appointed as the group commercial director in July 2016, he was its group marketing director. He will take up his new role in July 2017.
According to Jimmy Cashen, CEO, PML: “I am very pleased to welcome Geoff to our management team as Managing Director and look forward to working closely with him to lead the company into an exciting technology and data led future. His excellent commercial and strategic background will be invaluable to us as the OOH world transforms into the most dynamic medium”.
“I am delighted to take on the position as Managing Director at PML Group, Ireland’s leading OOH communications specialist. I very much look forward to the challenge that lies ahead and to maximising the great opportunity that exists in OOH which like many media formats is being driven by technological and digital advancements. I very much enjoyed my role at Independent News & Media and value the vast experience I gained there. I have no doubt that this will be of immense value and complementary to my new role at PML Group,” says Lyons.
The Dentsu Inc. owned Posterscope acquired PML Group in November 2015. Established in 1982, PML is the longest established OOH media planning and buying specialist in Ireland, operating from offices in Dublin and Belfast with 45 employees. The group comprises: PML, Source out of home and the Poster Audit Bureau.