Core Media has signed up to use Nielsen’s Digital Ad Ratings. The group’s clients will now advertisers will now utilize the Ad Ratings product across all VoD campaigns, as well as continuing to use Digital Ad Ratings on their branding campaigns.
Nielsen Digital Ad Ratings became commercially available in the Irish market late last year. Since its international release in 2011, it has become the industry standard globally for independent ad campaign measurement, accredited by the Media Ratings Council (MRC).
Using Facebook data of 2.6m Irish users along with an Irish household survey of four thousand, Nielsen Digital Ad Ratings measures the demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign’s full digital audience across computers, tablets and smartphones. Within the service, Nielsen also provides viewable measure of unique audience, GRPs and on-target rates by site and placement.
According to Evelyn Peters, Digital Solutions Manager, Nielsen Ireland: “This is a very positive partnership for our Irish media industry. Audience verification and viewability metrics are extremely important to advertisers. Core Media using Nielsen Digital Ad Ratings on their VoD campaigns, provides their clients with confidence that their media spend is correctly delivered to the right audiences and that their creative is in-view, all verified by an independent third party.”
Lara Quinn, Digital Operations Director, Core Media adds: “We are delighted to offer Digital Ad Ratings to our clients. Audience measurement has always been difficult to measure in Digital. The methodology that Nielsen is using is very strong and something that has not existed in our market before. Core Media take pride in delivering the best results possible for our clients, and Digital Ad Ratings certainly assists us in delivering audience metrics that are on-target and verified.”