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Nielsen to Unveil Digital Ad Ratings

indexNielsen is hosting a special event on November 29th at which it will unveil details of its new Digital Ad Ratings offering which it has launched in the Irish market.

Nielsen’s Digital Ad Ratings provides the first transparent and actionable audience measurement for digital advertising to include metrics such as Unique Reach, Frequency and Gross Rating Points (GRPs).

The service had a soft-launch in Ireland in August and several agencies have been testing it since. It has also been operational in the UK since 2014 and in the USA since 2010.

Digital Ad Ratings is aimed at advertisers, agencies and publishers that want to know they have reached their desired target audience while improving on both delivery and impact.

The format of the event will include a number of guest speaker presentations, including case studies, a Q&A discussion followed by a drinks reception. The event, which will be held in the Radisson Blu on Golden Lane, is free to attend but attendees will need to register HERE

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