Ican has created new TVC for Linwoods featuring a new brand ambassador, the Irish and UK based health and fitness influencer Hazel Wallace, aka TheFoodMedic. The 30 second spot is part of an integrated campaign comprising TV, OOH, print, digital and social, launching Linwoods new ‘Sprinkle Awesome’ proposition in both Ireland and the UK.
Taking Hazel’s Instagram postings as their inspiration, it shows Linwoods versatility and how easy it is to “Sprinkle Awesome” on meals and boost your nutrition intake throughout the day.
“The ‘Sprinkle Awesome’ proposition echoes the company’s philosophy of delivering great tasting, quality products, making it easy to create health-boosting meals with ease, on-the-go and at home. It was really great to partner with Hazel, who was such a natural fit with the concept and the brand”, said Ian McFarlane, Creative Director at Ican.
According to Sarah Shimmons, Head of Marketing at Linwoods:“We’re very excited to be launching the ‘Sprinkle Awesome’ campaign, it’s a huge landmark moment for the Linwoods brand. We wanted to reinforce the message that you can really benefit from using Linwoods products to sprinkle over your meals and create something that’s not just nutritious, but really tasty. Having The Food Medic on board is incredible as she represents everything the brand is about; making healthy eating fun and interesting, which is central to our brand’s innovative spirit.”
The ad was directed by Robin Murray of Nomos Productions, with all the post production and editing being done in house at Ican. Print and online executions are set to follow shortly.