IWS LOCALISED 48 SHEETS 1_12 actual size-2 use MALAHIDE

Irish Water Safety – Swim Safe This Summer

We’re a nation surrounded by water yet every summer, when the sun briefly pokes it’s head from behind the clouds, we head to the beach in droves and jump in without a care in the world. While school is the furthest thing from everyone’s minds, there are simple lessons we can all learn. Just a little forethought and educated caution will save lives. With this in mind we targeted the areas all over the country where accidental drownings are most common. We then localised our messaging on each billboard. It’s a really simple but super smart example of how media and creative can work hand in glove to lend greater impact.


Client: Roger Sweeney, Irish Water Safety
Agency: Watson Whelehan Advertising
Creative Director: John Watson
Account Director: Peter Whelehan
Media: Cathal Lucas, The Media Farm

Previous articleAd of the Week: Allianz ‘Dare To’ – Rapport Marketing Communications
Next articleData Set to Drive OOH’s Future