Home Campaigns Irish National Lottery ‘Play Anywhere. Win Anywhere’ App – DDFH&B

    Irish National Lottery ‘Play Anywhere. Win Anywhere’ App – DDFH&B


    Advertising agency – DDFH&B
    Copywriter – Neil Saul
    Art Director – Peter McNeive / Conor Swanton
    Creative Director – Ronnie Trouton
    Agency Producer – Anita McMenamin
    Account Director – Emily Lyons
    Group Account Director – Sarah Wood
    Head of Brands & Marketing PLI / Camelot Global – Matt Osgood

    Production Company – Nomos Productions
    Director – Robin Murray
    Producer – Marc Dillon

    Post Production House – Outer Limits
    Flame – Cillian Duffy
    Editor – Robin Murray
    Colourist- Gary Curran

    Sound – Mutiny Studios
    Sound Engineer – Paul Lynch

    The Lowdown:

    To mark the launch of their fantastic new Mobile App, the National Lottery needed to reach the audience with a simple and engaging message – it is now possible to play anywhere and win anywhere. Yes, even right there.

    The app enables National Lottery players to play all of their favourite games via the app, no more FOMO as you can play right up to draw, even if you’re not near a store.

    Our multi-award winning production team at DDFH&B began to think of ideas which could feature the different places where someone might play and/or win.

    We wanted to surprise and engage people with the interesting choices of place where people could play or win with the new National Lottery Mobile App.

    The TV spots and digital responses were directed by Robin Murray from the outstanding Nomos, and featured the excellent comedic timing of the extremely talented VO Bryan Quinn. We played. We won.

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