RTE’s Big Digital Ambitions – With nearly half the Irish adult population using an RTÉ’s digital service every week, the Donnybrook-based broadcaster has been to the fore in developing a range of new ad formats and content solutions for advertisers. But with issues like ad blocking dominating the headlines, Conor Mullen, Commercial Director RTÉ Media Sales- Digital tells IMJ that the industry needs to be more mindful of consumers and their needs.
No Junk Mail Please … and No Junk Ads – better data is powering the ongoing renaissance in direct marketing far more so than traditional advertising, writes David O’Sullivan.
Bigger and Better – amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a lot more effective according to some Ireland’s leading DM practitioners who share their views with IMJ.
If you would like to subscribe to IMJ, you can contact Carl Flynn on 01-6611660 or email firstname.lastname@example.org