We all know natural gas heating is in a different league, so when Phoenix Natural Gas, the largest gas distribution business in Northern Ireland, asked us to look at a Euro’s football theme for their latest campaign, we couldn’t wait to get our line-up sorted.
Our creative focuses on our much loved Jim & Jane characters on a trip to France for the Euro’s. Hand-illustrated within the Agency, the creative is well known in Northern Ireland for its style and humour – our latest execution did not fail to disappoint.
Our cheeky launch creative saw Jim & Jane, Northern Ireland’s biggest football fans, head off to France in their campervan to support the boys in Green. A brand execution, the playful tone of voice aimed to create brand warmth and reinforce Phoenix as a local company supporting local people.
Our follow up creative, Red Card, was more tactical in nature. The execution picks up with Referee Jim sending off a badly behaved boiler and encouraging viewers to do the same.
With Northern Ireland and the Republic of Ireland both qualifying for the Euro’s, our campaign timing could not have been more topical.
A heavyweight outdoor, press and digital campaign went live two weeks before the tournament kicked off to ensure our Euro’s specific creative was first in market. The campaign will run until Mid-July. Supportive activity including a door drop to all homes in the Phoenix Natural Gas catchment area, heavyweight social media activity (managed within the Agency) and a few promotional activities around Greater Belfast, ensured the campaign was fully integrated in its approach and delivery to be as effective as possible.
Agency: Ardmore Advertising
Account Director: Theresa Hannon
Creative Director/ Copywriter: Paul Bowen
Lead Digital: Tim Swann/Nicola McNair
Graphic Designer: Chris Lyttle
Client: Cathy Magovern, Phoenix Natural Gas