Full Steam Ahead: While increased advertising and marketing budgets will lead to a near 10% in ad spend this year, 2016 will also present significant challenges and plenty of opportunities for marketers, their brands and the wider media industry that depends on their advertising investment, writes Alan Cox, CEO of Core Media.
- IMJ speaks to radio stations and sales houses about how issues such as source measurement and programmatic advertising are being addressed and what we can expect to see coming over the airwaves in the near future.
- The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology and, if executed effectively, the benefits to the brand and indeed the consumer can be substantial, writes Eve Conboy.
- Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from the rest of its digital marketing strategy, writes John Ring.
- In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that are heavy users of Google’s search offering, asks Alistair Dent.
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