We look at the Future of PR: IMJ talks to some of the top PR companies in Ireland about what lies in store for 2016.
Clamping Down on Ad Fraud
Ad fraud, ad blocking and viewability are hot topics in digital advertising at the moment. Conor Mullen offers a publisher’s perspective on the debate.
Linking in with LinkedIn
With 1.2m Irish users, LinkedIn has become a go-to source for information for many business people. Despite this, many brands are missing a trick by not connecting with this valuable target audience, writes John Ring.
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