Home Campaigns Splash of Imagination – Cawley NeaTBWA

    Splash of Imagination – Cawley Nea\TBWA

    Ad of the Week: July 31, 2015


    Titles: Splash of Imagination
    Advertiser: Britvic Ireland
    Brand: Miwadi
    Client Executives:
    Dee Cunniam, Marketing Manager.
    Niamh Lynch, Brand Manager.
    Leonie Doyle, Marketing Director.
    Cawley Nea\TBWA Agency Executives:
    Shireen McDonagh, Account Director.
    Paula Kelly, Group Account Director
    Agency Creative:
    Cian Tormey, Art Director
    Enda MacNally, Copywriter
    Martin Cowman, Creative Director
    Agency Producer: Joanne O’Hagan
    Production Company: H2 Films
    Director: Thomas Heffron and Johnny Han
    Post Production: Windmill Lane Studios
    Sound: Screen Scene

    The Lowdown:

    MiWadi are set to make a big splash this summer with their first TV ad in 5 years coming to screens across the country. And this is one that should certainly turn a few heads…

    The brand new 30-second spot takes us on a breath-taking trip through the active minds of a group of Irish children, as an Irish park transforms into a vast and exciting ocean full of friendly characters- brought to life by their rich imaginations, and we are along for the ride!

    Water plays a big role in this spot. The children paint various characters with water on the dry ground, which evaporate in the sun – a strong reminder to keep our kids hydrated as they play.

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