With Cabinet approval for the sale of its stake in Aer Lingus expected to get the go-ahead this week, the airline is spending €2m on its latest advertising campaign called “Smart Flies Aer Lingus.”
The ad was created by KesselsKramer, Aer Lingus’s recently appointed creative agency and the production was coordinated by Sweet Media. The filming took place in Dublin Airport and Aer Lingus’ Hangar 6. Over 100 people were involved in the production and casting was led by Ali Coffey.
The ad showcases the customer experience Aer Lingus now offers its guests, while at the same time retaining “the rich heritage and warmth that has long been associated with the brand.”
Irish actor Chris O’Dowd provides the voiceover for the ad which features a selection of local talent and Aer Lingus staff.
The ‘Smart Flies Aer Lingus’ ad introduces viewers to the many ‘Smart’ travellers who choose Aer Lingus, ranging from families to leisure and business.
According to Mike Rutter, chief revenue officer, Aer Lingus: “The launch of the new Aer Lingus brand manifesto ad is a further stage in the repositioning of Aer Lingus behind its new tagline ‘Smart Flies Aer Lingus’. The ad introduces Irish, US, UK and European customers to the concept that Aer Lingus successfully interweaves three key tangible values into a single proposition to customers.
“Firstly Aer Lingus embodies the ability of the Irish over many centuries to find the smart way to both travel the globe and to successfully integrate into the countries they visit or settle in. Secondly it draws on Aer Lingus’ near 80 year heritage in reinventing itself to serve the needs of many generations of Irish air travellers. Thirdly it brings the brand into a modern context, providing clear proof points to today’s air traveller on why it is the smart choice to fly Aer Lingus.”