With Leinster facing its toughest match of the season against Toulon in Marseille on Sunday, fingers will be crossed and novenas will be uttered in the marketing departments of both Bank of Ireland and Leinster Rugby.
As part of the build-up to this do or die fixture, the Dublin-based digital agency eightytwenty has been working on a campaign for Bank of Ireland, which sponsors Leinster Rugby, by asking fans to send in their best #BOIBattleCry. With a little help from Leinster Captain Jamie Heaslip, all entrants were judged and whittled down to five winners.
The five winning slogans were then turned into banners that were hung in the Aviva during Leinster’s last match against Bath. All five winners were invited to see their words emblazoned across the stadium, and enjoy the game from VIP seats in a corporate box. A video about the lead-up to the campaign can be seen HERE
With the match against Toulon coming up, the second part of the campaign is the bring the #BOIBattleCry to Marseille. Dublin Airport will play host to a number of BOI Battle Camps, in Terminal 1 and Terminal 2, where fans and supporters can interact, talk tactics and get photos of their #BOIBattleCry. Five teams have been picked to spread the #BOIBattleCry all over Marseille at the weekend and the challenge for each of them is to find the most prominent, creative and eye-catching places to hang the flags, then photograph them and share them out across social media. The team whose locations garner the most attention will win a trip to the next match of their choice.
All the action and updates can be followed on @BankofIreland and #BOIBattleCry. Meanwhile, all that can be said is Allez Les Bleus!