Electric Media, the digital sales house, has added MyKidsTime.ie, the Irish site which specialises in practical tips and ideas for parents, to its portfolio of digital brands.
According to Electric Media, MyKidsTime reaches in excess of 500,000 online parents and is a source of fun tips and advice on topics from things to do, places to go, parenting advice to food and recipes. The brand’s audience is 90% female.
From its humble origins in 2007 as a Galway based local directory website, MyKidsTime has grown to achieve a web audience of 250,000 visitors per month plus a social media fan-base of over 500,000 parents.
Electric Media Sales is Ireland’s largest digital advertising sale company, representing many of the digital advertising’s biggest brands including The Irish Times, BBC.com, Donedeal.ie, entertainment.ie and MyHome.ie.
Commenting on the decision to appoint Electric Media, Jill Holtz, CEO Mykidstime said, “We are delighted to be partnering with Electric Media, it’s testament to the growth of our website and brand. The team at Electric Media have impressed us with their in-depth knowledge of the digital advertising and mobile advertising space, and we look forward to bringing our high quality content and innovative marketing approach to work with them in a way that engages parents.”
According to Michelle O’Keeffe, managing director of Electric Media “There is a growing demand for innovative and trust-worthy parent-oriented advertising media platforms and MyKidsTime fits the bill perfectly. They are flexible and ambitious and a have grown a solid audience based on trust. They will be an important part of our roster and we look forward to working with them over the next few years”.