The Dublin-based creative agency Bloom has picked up the CityJet account business following a recent presentation of concepts to the airline’s marketing department.
The agency will roll out the airline’s “Simplicity” campaign in both Dublin and London this week which is targeted at the business traveller flying to London City Airport.
“We’re thrilled to be working with CityJet. They are the great challenger brand in the Irish airline market,” says Abigail Gaskin, Bloom’s head of client of service. “We specialise in challenger brands”
“We are delighted to have made this appointment and they have recently worked with us on the simplicity campaign which is going really well for us and we look forward to a long prosperous working relationship,” says Martina McDermott, head of marketing at CityJet.
The CityJet campaign is rolling out across outdoor including digital signage on the London Underground and television.
Other recent wins for Bloom include Justeat.ie and Provident. The agency has offices in both Dublin and London.