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ad2one Launches Premium Marketplace

Premium inventory from ad2one’s exclusive selection of market-leading premium brands now available programmatically.

The digital sales house ad2one, has launched its new Premium Marketplace, powered by AppNexus, to offer buyers programmatic access to premium online advertising inventory.

With brands including AllRecipes, Eircom, MTV, Jamie Oliver, LastMinute.com and CollegTimes.com will feature digital inventory in the new marketplace.

Alongside the launch of Premium Marketplace, ad2one has also refreshed its other core sales service area to publishers and agencies.

The traditional sales team offering, working directly with agencies and publishers, will now come under ad2one Direct, while ad2one Audience is the best way for agencies to engage with highly relevant audiences across the premium portfolio of brands, allowing buyers to reach consumers via audience demographics.

Grant Allaway, Group Managing Director, ad2one said: “We are hugely excited to be launching our Premium Marketplace. The time is right for a solution which allows our publishers to offer premium inventory to advertisers and agency partners looking to trade programmatically. We have invested in a best-in-class tailored solution, powered by AppNexus, so our clients can maximise revenue from the increasing programmatic budgets of our agency partners. We know the combination of our Premium Marketplace, alongside our team of experienced, creative and passionate sales experts, will offer every kind of advertising solution the market may be looking for. We also believe this new service will be a key step in unlocking premium advertising revenues from programmatic trading.”

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