Emer Lawn Joins Mediaworks as Digital Director
Emer Lawn has been appointed as director of digital at media agency Mediaworks. She joins Mediaworks from sister agency Radical, which is also part of the Core Media group.
Lawn has been a key influencer in the development of Core Media’s digital business and was appointed a director of Radical in early 2013.
A native of New York, she has also lectured extensively in digital marketing over the past few years, delivering detailed courses in the area of online public relations and social media marketing.
“Emer’s appointment to our Board and as Director of Digital is a great development in the evolution of Mediaworks. This ensures that we can continue to deliver the most effective and measurable results for our clients which deliver on business objectives and delight our clients’ customers,” says Paul Moran, managing director of Mediaworks.
According to Moran, digital has gone from strength to strength across the Core Media group over the last several years, representing 30% of group revenues and this is expected to rise to 50% by the end of 2016.
“This is a great opportunity to work with a broad portfolio of clients operating in very competitive sectors, and grow our existing team within one of Ireland’s most awarded media agencies. The lines are blurring between media and content, and digital technology is driving us to be more and more connected, we have taken this into sharp focus in Mediaworks. Our investment in digital and search ensures we are leading this change within the industry. I’m excited to be a part of it,” says Emer Lawn.