ICAN has picked up the digital account for C&C Group following a pitch that involved the incumbent eightytwenty as well as Northern Ireland agencies Velocity and Navajo.
The account, which covers the island of Ireland, includes work for brands like Bulmers, Magners, Tennents, Finches and Tipperary Water.
“We’re absolutely delighted to be working with C&C again. They recognise the central role that digital now plays in the lives of their consumers and they are leveraging this by giving digital the key place in their communications mix that this warrants,” says Siobhan Lavery, managing director of ICAN.
Belinda Kelly, Bulmers marketing manager adds “ICAN has a long history to delivering award winning work for Bulmers, having worked with us to first bring the brand to life online in 2009. We’re very excited to be working with them again and seeing this success replicated for Bulmers and indeed the other C&C brands”.
ICAN has also retained the RDS Dublin Horse Show account following a competitive pitch that also involved Starcom and ebow.