Publicis Dublin and DDFH&B led the charge at the ICAD 2013 awards which were held last night in the Guinness Storehouse.
Publicis Dublin received eleven ICAD bells while DDFH&B walked away with 10. Following on from its recent success at Cannes, Ogilvy Dublin also bagged a gold bell for its “Stupid Little Bitch” campaign for client ISPCC.
The other three gold bells that were awarded on the night went to Publicis Dublin, DDFH&B and Steve Simpson Illustration for Mic’s Chili BBQ and Sweet Chili Sauces.
Within the design category, Atelier David Smith and Steve Simpson were both awarded three ICAD bells each, including gold for Steve’s “Mic’s Chilli” packaging. Mic’s Chilli also scooped the coveted 2013 ICAD Client Award. This is the third year the awards featured a Client Award where a special ICAD bell is cast for the client considered to have most encouraged creative excellence.
David Joyce, chairperson of the design jury said, “Mic’s Chilli is a small Irish company with big ambitions and this was liked by the jury chair people. In this time of recession it is refreshing to see a company like Mic’s Chilli investing in creativity and understanding the benefits of true collaboration and what it means for building a successful business. The work that Steve Simpson has created is truly remarkable and this award sends a positive message that creativity matters. It is only right that this bravery and willingness to engage should be fostered, promoted and rewarded.”
According to Gavin O’Sullivan, ICAD president, “Entry levels to the ICAD Awards have held their own through recent economic times. Despite the cut to production budgets from previous years, what we’ve seen is a higher standard of entry, with entrants taking great care to vet their work. Judges have commented on the outstanding level of creativity and we think that was reflected in the considerable number of awards handed out tonight”.
The ICAD Awards were established in 1958 to foster, promote and reward creative excellence are sponsored by Communicorp. Speaking at the awards, Shane Kavanagh, marketing director of Comunicorp said, “We were impressed with the high standard set at this year’s ICAD Awards. Despite the economic pressures and the drop in budgets, Irish advertising and design agencies are producing innovative and creative campaigns that deliver to both the client and the audiences watching them”.
For further information on the award winning campaigns go to www.irishtimes.com/business/innovation
