TV3 have secured Cadbury Milk Tray as the sponsor of Blind Date which will be broadcast on the station this Sunday at 9pm.
The popular TV format will be presented by Al Porter and the deal will see sponsorship credits in and out of all commercial breaks and pre-roll stings on catch-up episodes of the programme on 3Player and on the Virgin Media Ireland Platform, with a full 360 campaign including activation across multi-platform competitions which gives viewers the chance to attend the filming of Blind Date with a meet and greet with Al Porter.
According to Virgin Media Solutions, Brand Partnerships Manager Sharon Ledwidge: “TV3 is delighted to have Cadbury on board as sponsors on one of its biggest shows this year. Milk Tray and Blind Date are a match made in heaven. Both are iconic brands in their own right, so together they are a real power couple.”
Commenting on the sponsorship, Jonathan Ryan, Brand Manager for Milk Tray at Cadbury Ireland added: “We are really excited that Cadbury Milk Tray will be sponsoring Blind Date this year. Everyone has their favourite Blind Date memory and we can’t wait to see it return to screens this October with a brand new look.”