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    #TheCallUp – Boys & Girls with Radical

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    The Lowdown:

    To launch Three’s #TheCallUp campaign, we spoke to a man called up to the Irish squad more times than anyone else, record caps holder, Robbie Keane.

    The campaign aims to bring the team and fans even closer together by creating the world’s largest international squad. because whether you’re a fan or a player, there is no better feeling in the world like representing your country.

    Robbie Keane is the epitome of the ultimate squad member and his emotional interview takes us on journey from fan to player back to fan again. His passion for the Irish team has never waned and in his own words “I played for many a club, many a jersey, but the one that always fitted best was the green jersey. Simple as that”.

    Agency credits: 

    Agency: Boys & Girls with Radical
    Executive Creative Director: Rory Hamilton
    Creative Director: Aaron Goodlife
    Art Director: Laurence O’Byrne
    Copywriter: Kris Clarkin & Eoin Conlon
    Agency Producer: Derek Doyle
    Account Director: Pat Stephenson
    Account Executive: Shaunagh Farrelly
    Director: Stu Teehan
    Production: Pull The Trigger / Max Brady & Aoife O’Neill
    DOP: Richie Donnelly
    Post Production: ScreenScene
    Editor: Juniper Calder
    Client: Cian McDonagh, Three Ireland