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    EuroMillions – DDFH&B/JWT

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    The Lowdown:

    To relaunch the scale of Euromillions win as facilitating a dream big enough to share, we made the dream of a whole nation come true: a sunny Ireland. Somewhere with everything we love about home – except the rain. Surely we’d be more tanned, more beautiful, happier than we’ve ever been and the particular idiosyncrasies of home – the national game, old farmers, crisp sandwiches, even the Saturday night takeaway favourite The Spice Bag, would get a stylish Mediterranean-esque twist.

    Credits:

    Advertising agency – DDFH&B/JWT
    Art Director – Peter Snodden

    Copywriter – Roisin Keown
    Creative Director – Roisin Keown
    Agency Producer – Aisling O’Dwyer
    Account Director – Emily Lyons

    Account Director – Mary Saunders
    Group Account Director – Sarah Wood

    Head of Brands & Marketing PLI / Camelot Global – Matt Osgood
    Production Company – Russell Curran
    Director – Damien O’Donnell
    Executive Producer – Russ Russell

    Post Production House – Screen Scene
    Editor – Jake Walshe
    Colourist – Gary Curran

    Sound – Screen Scene Sound
    Sound Engineer – Will Farrell