Cyber security is a key concern for many people, especially in the context of financial security. The latest Kantar Media TGI Ireland survey reveals attitudes to money and financial stability and how these affect behaviour.
In Ireland, 31% of adults look for profitable ways to invest their money. There is a significant older skew to this group, they are 36% more likely than the average adult to be ‘Empty Nesters’ (aged 55+, married or living as a couple, and do not live with their son or daughter). This financially savvy bunch are also 28% more likely to be in the AB social grades, (17% of them are AB).
This group are clearly more into saving than just spending – TGI reveals these financially aware adults are 40% more likely than the average adult to be currently saving for a car or motorbike.