Boys + Girls has launched a brand new multi-channel campaign for NOW, the leading contract free streaming service for sport, movies and TV series.
Following a competitive, multi-agency pitch process earlier this year Boys + Girls was appointed lead creative agency for NOW in Ireland.
The first campaign following this process is the debut of the new NOW positioning, ‘Now You Know’ that espouses all the many reasons NOW is the smarter way to stream; from contract free flexibility through to the very best TV, Movies and Sport, all on your terms.
The multi-channel, heavy weight campaign leads out on AV, OOH, digital and social and introduces us to two new characters, Owl & Fox
According to NOW director Stephen Mault: “Now You Know’ is a brilliant way of expressing all the great benefits of NOW, but in a way that feels bold, relatable and fun. Boys + Girls identified a particularly Irish insight to help us unlock communications that clearly delivers those benefits in a way we think people will really enjoy now and into the long term.”
“We all want to be in the know. To know the best shows, to get the best references, to see the biggest movies, to know every score,” adds Rory Hamilton, chief creative officer, Boys+Girls.
“With this campaign we wanted to capture the feeling of finding your new favourite show, but it’s more than a new show, it’s a better way of watching TV, movies and sport. The campaign features an Owl and a Fox who gather to watch TV every night through the window. They’re the experts, the ones in the know.
Through them we learn about a smarter way to stream. And through the campaign we show people all the benefits of the service, so like them, now you know.
CREDITS
Director: Stephen Mault
Head of Marketing: Olive Casey
Marketing and Campaign Controller: Rebecca Stapleton
Campaign and Planning Manager: Niamh Atkinson
Digital Marketing Controller: Sinead King
Digital Marketing Manager: Siobhan Brophy
Chief Creative Officer: Rory Hamilton
Senior Art Director: Dean Ryan
Senior Copywriter: Michael Whelan
Producer & Head of Production: Derek Doyle
Account Director: Pia Schuster
Account Executive: Conor Roche
Senior Strategic Planner: Shaunagh Farrelly
Senior Strategic Planner: Fiona Bain
Production Company: Antidote
Director: Chris Balmond
Producer: Andrew Freedman
Line Producer: Paula Stewart
Production Coordinator: Anna Moloney
Production Assistant: Órla Morris Toolen
Set PA: Nicky Fitzsimons
Location Manager: Donnacha Brady
Location Assistant: Corina Arcus
1 st AD: Nick Thomas, Conor Flannery
3 rd AD: Eamonn Cawley
Trainee AD: Ryan Conroy
Director of Photography: Will Bex
Focus Puller: Karl Walsh
Clapper Loader: Ronan Nissenbaum
DIT: Simon Keenan
Grip: Darrell Murphy
Asst Grip: Jamie Mooney
Playback: Rizwan Rao
Production Designer: Joe Fallover
Prop Buyer: Jeannie O’Brien
Dressing Props: Harrie Fallover, Adam Fahy
Standby Props: Tony Boston
Prop Trainee: Bridie Costello
Animal Handler: Eddie Drew
Gaffer: Stephen McCarthy
Electrician: Eoin O’Hagan, Brendan Walls
Genny Op: Niall Mannion
Rigger: Colm Bassett
Stylist: Sarajane ffrench O’Carroll
Hair & Makeup: Barbara Conway
Offline Editor: James Rosen @ Final Cut
Post Producer: Jen Connolly
Post House: Freefolk
Creative Director: Jason Watts
VFX Producer: Laura Ricketts
Head of CG: Harin Hirani
CG Lead / Lighting: Matt Fisher
Flame Artist: Andy Copping
Animator: Rodrigo Torres, Ting Liu, Rory Marchant
Groom Artist: Consiglio Venditti
Modelling / Look Development: Yazeed Raji
Compositor: Joseph Holt, Rob Sheridan, Daniel Manning
FX: Fadjr Mehiris
Tracking / Layout: Kyra Nate-Collen
