Home Campaigns Boys+Girls Launches New Campaign for Streaming Service NOW

Boys+Girls Launches New Campaign for Streaming Service NOW

Boys + Girls has launched a brand new multi-channel campaign for NOW, the leading contract free streaming service for sport, movies and TV series.

Following a competitive, multi-agency pitch process earlier this year Boys + Girls was appointed lead creative agency for NOW in Ireland.

The first campaign following this process is the debut of the new NOW positioning, ‘Now You Know’ that espouses all the many reasons NOW is the smarter way to stream; from contract free flexibility through to the very best TV, Movies and Sport, all on your terms.

The multi-channel, heavy weight campaign leads out on AV, OOH, digital and social and introduces us to two new characters, Owl & Fox

According to NOW director Stephen Mault: “Now You Know’ is a brilliant way of expressing all the great benefits of NOW, but in a way that feels bold, relatable and fun. Boys + Girls identified a particularly Irish insight to help us unlock communications that clearly delivers those benefits in a way we think people will really enjoy now and into the long term.”

“We all want to be in the know. To know the best shows, to get the best references, to see the biggest movies, to know every score,” adds Rory Hamilton, chief creative officer, Boys+Girls.

“With this campaign we wanted to capture the feeling of finding your new favourite show, but it’s more than a new show, it’s a better way of watching TV, movies and sport. The campaign features an Owl and a Fox who gather to watch TV every night through the window. They’re the experts, the ones in the know.
Through them we learn about a smarter way to stream. And through the campaign we show people all the benefits of the service, so like them, now you know.


Director: Stephen Mault

Head of Marketing: Olive Casey

Marketing and Campaign Controller: Rebecca Stapleton

Campaign and Planning Manager: Niamh Atkinson

Digital Marketing Controller: Sinead King

Digital Marketing Manager: Siobhan Brophy

Chief Creative Officer: Rory Hamilton

Senior Art Director: Dean Ryan

Senior Copywriter: Michael Whelan

Producer & Head of Production: Derek Doyle

Account Director: Pia Schuster

Account Executive: Conor Roche

Senior Strategic Planner: Shaunagh Farrelly

Senior Strategic Planner: Fiona Bain

Production Company: Antidote

Director: Chris Balmond

Producer: Andrew Freedman

Line Producer: Paula Stewart

Production Coordinator: Anna Moloney

Production Assistant: Órla Morris Toolen

Set PA: Nicky Fitzsimons

Location Manager: Donnacha Brady

Location Assistant: Corina Arcus

1 st AD: Nick Thomas, Conor Flannery

3 rd AD: Eamonn Cawley

Trainee AD: Ryan Conroy

Director of Photography: Will Bex

Focus Puller: Karl Walsh

Clapper Loader: Ronan Nissenbaum

DIT: Simon Keenan

Grip: Darrell Murphy

Asst Grip: Jamie Mooney

Playback: Rizwan Rao

Production Designer: Joe Fallover

Prop Buyer: Jeannie O’Brien

Dressing Props: Harrie Fallover, Adam Fahy

Standby Props: Tony Boston

Prop Trainee: Bridie Costello

Animal Handler: Eddie Drew

Gaffer: Stephen McCarthy

Electrician: Eoin O’Hagan, Brendan Walls

Genny Op: Niall Mannion

Rigger: Colm Bassett

Stylist: Sarajane ffrench O’Carroll

Hair & Makeup: Barbara Conway

Offline Editor: James Rosen @ Final Cut

Post Producer: Jen Connolly

Post House: Freefolk

Creative Director: Jason Watts

VFX Producer: Laura Ricketts

Head of CG: Harin Hirani

CG Lead / Lighting: Matt Fisher

Flame Artist: Andy Copping

Animator: Rodrigo Torres, Ting Liu, Rory Marchant

Groom Artist: Consiglio Venditti

Modelling / Look Development: Yazeed Raji

Compositor: Joseph Holt, Rob Sheridan, Daniel Manning

FX: Fadjr Mehiris

Tracking / Layout: Kyra Nate-Collen

Previous articleThinkhouse Delivers New Campaign for Keelings
Next articleOpinion: Agency Existential