Following a competitive pitch between three agencies in Ireland and the UK, Thinkhouse has won the creative account for Keelings.
The new partnership will see Thinkhouse kick off with a Summer 2024 launch of refreshed packaging and an extensive through-the-line campaign across TV, radio and digital.
Keelings is an Irish owned, third generation family business, growing fruit in north county Dublin for almost 100 years. It also has a presence in Costa Rica and Brazil and supplies over 1,000 customers in 30 countries around the world. Headquartered in Dublin, the group has 11 unique business units, operating across 13 production sites in seven different countries and it employs over 2,700 staff.
According to Jo Batty, sales and marketing director for Keelings Retail Ireland:”Keelings is a much-loved Irish brand with a strong heritage and almost 100 years of business in Ireland. As we enter a new phase of growth, this partnership with Thinkhouse aims to elevate the Keelings brand through innovative and creative marketing initiatives tailored for both the Irish and international markets, fostering deeper connections with consumers and promoting the consumption of fresh produce”.
Claire Hyland, Head of Strategy & Planning at THINKHOUSE said “We’re thrilled to partner with Keelings for its marketing and advertising, a phenomenally successful Irish company that has been growing in Ireland for nearly 100 years,” adds Claire. “When we met the Keelings team it ignited our shared ambition to make consumers fall in love with fresh fruits and vegetables again, encouraging them to make healthier choices for themselves and their families. Keeling’s sustainability credentials are a perfect match for Thinkhouse following our recent B Corp certification. Like-minded businesses are seeking each other out to drive growth and positive change through branding, advertising and marketing and this is another example of a brand choosing an agency that has strong credentials – not just in marketing and advertising, but in sustainability and impact.”
