Home News Appointments Luke Wilson Joins TBWA as Head of Digital & Social

Luke Wilson Joins TBWA as Head of Digital & Social

Luke Wilson has been appointed as head of digital, social and content at TBWA\Dublin.

In his new role, Wilson will work alongside Andrew Murray, director of digital, social and content and he will manage eight digital, social and content specialists across key services.

Prior to joining the agency, he worked for the digital agency WiredCo in Australia. He also worked as a social media specialist for Musgrave Group in Cork for over three years where he helped manage the Musgrave and Centra brands on social media.

In recent years, TBWA has expanded its social media offering it now works with a number of clients including SuperValu, Centra, Glenveagh, Audi, laya healthcare, Burger King, Jameson International Graduate Programme, SuperValu Insurance, National Dairy Council, Children’s Health Foundation, EPA, SEAI, BestDrive and Scope.

“I am delighted to be joining such a leading agency and plan on taking our digital, social & content offering to the next level. Our client list is full of exciting, forward-thinking brands that I look forward to helping become digital leaders in each of their own industries, ” says Wilson.

According to Andrew Murray, director of digital, social & content at TBWA\Dublin: “Luke is one of the leading talents in the digital and social space – and I’m delighted to welcome him to the team. He’s a bit of a unicorn in the Irish market – and he has all the skills to excel and grow the team and offering to even greater heights. His proven track record of creating disruptive content that stands out in the never-ending feet and feet of feeds speaks for itself. And best-in-class paid digital & social is his “bread and butter” as he said in his interview. This an area that we have grown extensively over the past 12 months – and I can’t wait to see where Luke brings it to in 2023.”

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