Allianz Insurance has partnered with Journal Media for a major campaign across the publisher’s entire network, including the TheJournal.ie, Daft.ie, Donedeal.ie and The42.ie.
In a deal that was brokered by MediaCom, the partnership will include a number of unique features including a “You Map It” tool on Daft.ie, an insurance calculator, also on Daft.ie as well as a series of 12 surveys targeting Journal Media’s estimated 1m daily users. The ‘Securing Your Future’ surveys will cover a variety of topics that are “important in the day to day lives of consumers,” according to the publisher.
“These surveys will be presented to the audience over the course of the next year. We have already conducted 3 surveys covering topics such as ‘back to school’ and ‘work life balance’ which have been a great success. As well as this series, our high impact targeted carousels offer up bespoke creative targeted to key audience groups; which includes car, home, young driver, renters and landlord insurance,” it adds.
According to Niamh Maher, creative director, Journal Media: “We’re delighted to be launching this campaign in partnership with Allianz. Reaching and engaging our audience is always our first port of call at Journal Media and being able to bring such a multi-faceted campaign with content streams across four of our digital offerings is something we’re immensely proud of.”
Rachel Hanratty, marketing communications executive, Allianz adds: “We’re very excited to kick off the partnership with Journal Media as their audiences across their multiple platforms link very closely to the products we offer at Allianz.”
Paul Enright, Business Director at Mediacom Ireland said “ The breath of offering from the team at Journal Media made them an obvious choice to partner with for Allianz,” adds Paul Enright, business director of MediaCom.