AIB is to sponsor Home of the Year, one of RTÉ’s top lifestyle shows which returns to the screens next Tuesday, February 15. The sponsorship deal was brokered by Core Sponsorship.
The sponsorship includes a total of 72 AIB credited stings which will air across RTÉ One and RTÉ One +1, plus series repeat, and 30-day catch up on RTÉ Player as well as sponsor logo on all dedicated promos on television and social media channels.
The eighth series will run over eight weeks and 21 homes will compete for the Home of the Year title. The programme is produced by ShinAwiL.
According to Mark Doyle, CMO of AIB: “AIB is delighted to come on board this year and sponsor the new season of Home of the Year on RTÉ television. The show has become a must watch for audiences over the past number of years and is a staple in the viewing diet of many home improvement enthusiasts. At AIB ‘we back belief’ and it is our purpose to back our customers to achieve their dreams and ambitions. As one of Ireland’s leading mortgage and home loan providers we are always encouraging conversations with existing and new customers around our suite of services and product offerings. This includes providing advice and tips to customers on home buying, home improvements and how to benefit from more sustainable choices.”
“RTÉ Media Sales are delighted to announce AIB as our new sponsor of Home of the Year. The hit series featuring stunning Irish Homes is a perfect fit for AIB Home and Finance solutions to build a connection with its loyal Home of the Year weekly audience of over 400,000. We are all very excited about the new series beginning on Tuesday 15th February and look forward to a successful partnership,” says Ruth Kennedy, TV sponsorship lead, RTÉ Media Sales.
“Home Of the Year is a perfect fit for AIB, a favourite with our audience and the ability to activate with engaging content – all the ingredients of a perfect broadcast sponsorship,” adds Jane Murray, media sponsorship manager, Core Sponsorship.