A new campaign has been launched to encourage people to volunteer with the charity, ALONE. The campaign features, and is inspired by, real volunteers who also share their stories on the ALONE website.
Created by Bonfire the campaign comprises of OOH six sheets with space donated by JC Decaux and a series of online videos.
The campaign aims to highlight how rewarding it can be to spend time in the company of older people. Designed to appeal to anyone with a hint of friendliness, it turns the language of recruitment advertising on its head.
All creative services, photography and media space have been donated pro-bono.
Credits:
Client: ALONE
Agency: Bonfire
Creative: Seán Hynes, Ian Doherty.
Client Team: Frank Dillon and Taylor-Marie Murphy
Photography: Mike O’Toole.
Music: Gavin James.
Editing and Graphics: Nathan Hughes, Stylo Graphics
