DMG Media has been recognised with a win at the Chambers Ireland Sustainable Business Impact Awards.
DMG’s Supporting Communities Across Ireland through Covid campaign won the Community Programme Award (MNC) category which recognised its work in supporting businesses as well as the entertainment industry during the pandemic.
The Sustainable Business Impact Awards showcase best practices in sustainable development and social responsibility undertaken by companies of all sizes across Ireland.
With over 50% of firms laying off staff and up to 45% of SME business owners saying their business would last less than 9 months, DMG Media’s Supporting Communities Across Ireland through Covid strategy acted as a lifeline to Irish SMEs and the entertainment industry and was committed to supporting businesses stay afloat during Covid-19.
DMG Media developed the strategy for the benefit of communities across Ireland whilst giving the internal team a sense of purpose. It supported small businesses with free advertising, and Irish artists and venues with free broadcast studio events streamed over DMG Media channels.
DMG’s Shop Ireland campaign leveraged €1.25 million worth of unsold advertising space to invest in future revenues, supporting over 200 Irish SMEs with free advertising, whilst upskilling those business in how to do business online, and therefore stay in business. DMG’s Extra Sessions provided livestreamed events where loyal fans could reconnect with favourite performers and venues while helping to lift national spirits.
Speaking about the win, Paul Henderson, CEO of DMG Media commented, ‘We are delighted to be recognised for all the hard work that went in to making this campaign a success. We were in a position to offer support to businesses and communities in a time when they needed it the most. This campaign was not only about ensuring they could keep going but was also about working with them on solutions to help them come out the other side of the pandemic in the strongest possible position.
I am incredibly proud of the entire DMG Media team who came together to provide those solutions at a time when no alternative was being provided. We are delighted to say that through strong collaboration we supported over 200 businesses to ensure they could continue to trade as well as showcasing the talent of Irish musicians and artist through the 11 weeks of Extra Sessions.’