Lidl’s own brand baby range, LupiLu, has teamed up with RollerCoaster.ie and actress Aoibhín Garrihy on a new partnership aimed at providing Irish mums with a range of insightful content about mothers and babies.
As part of the partnership, Garrihy will write a weekly column for Lidl & Rollercoaster.ie for the next year, where she will detail her life raising her two daughters, and the highs and lows that come with it.
“Joining forces with Lidl to share the highs and lows of parenthood is something I’m very excited to finally be chatting about!’ says Garrihy.
“Lidl caters so brilliantly for new and growing families and I’m so delighted to be working with a brand that shares so many of my own values and interests. I hope to share what I’ve learnt and am yet to discover as a new mum in the weeks and months ahead, if for no other reason than to simply get it off my chest,” she adds.
According to Sian Gray, Lidl’s head of marketing: “Our Lupilu by Lidl baby brand is such a compelling offer to parents across Ireland. We are very proud of the award winning products we offer and as always at incredible value. We are thrilled to partner with both Aoibhinn and Rollercoaster to help us grow awareness of Lupilu and our expanding quality baby range.”
‘I am delighted to announce this partnership with Lidl and Aoibhín,’ adds RollerCoaster.ie’s commercial manager Liz Doyle. “Lidl’s baby brand Lupilu is one of the leading choices for Irish mums for its great quality and even better value, while Aoibhín is one of the most influential and relatable Irish mums out there.”