Home News Appointments Aisling McCabe Appointed Strategy Director of Cogs & Marvel

Aisling McCabe Appointed Strategy Director of Cogs & Marvel

Aisling McCabe Appointed Strategy Director of Cogs & Marvel

Aisling McCabe, the former head of strategic platforms & partnerships at RTÉ has been appointed as strategy director at Cogs & Marvel with responsibility for the group’ EMEA operations.

“I’m really excited to be joining Cogs and Marvel at this pivotal time. Dave Smyth and the team have created something unique and achieved global success in a short period. I look forward to helping to drive further strategic growth and working with a broad range of clients and partners,” says McCabe.

Prior to joining Cogs & Marvel, Aisling worked in RTÉ where she spearheaded the launch of the RTÉ player in 2009, and since 2012 held the role of head of strategic platforms & partnerships with responsibility for shaping and growing RTÉ’s relationships with partners including Sky, Google and Apple. She also worked with The Irish Times and UNESCO Paris.

Cog’s & Marvel’s Group CEO Dave Smyth says: “We are delighted to have Aisling join the agency team here at Cogs & Marvel.  As an agency who created and executed experiences and events for clients in fifty-seven countries around the world in the past twelve months, Aisling’s experience dealing with major global brands in a strategic capacity will be an invaluable support to our clients and our team. The agency has enjoyed significant growth in the past three years, and we have further growth ambitions and plans, and Aisling will be a key member of the senior management team to help lead us through that.”

Cogs & Marvel has been operating for thirteen years with offices in Dublin and San Francisco.  Among the clients that Cogs & Marvel has worked with are leading brands such as Facebook, Google, Twitter, Uber, Lidl, AIB, Autodesk, PWC, Zendesk, HP, BIM and Indeed.


Previous articleIrish Examiner Weighs in Behind Cancer Awareness Week with Digital and Print Content
Next articleWide Eye Media to Support Feed Our Future Initiative