As part of its 160th anniversary celebrations in 2019, the Irish Times has marked the occasion with a specially created pop-up space in the iconic Arnott’s store on Dublin’s Henry Street.
Visitors can enjoy a sample of history with digital displays of front pages of The Irish Times, images from award-winning photographers or explore the extensive newspaper archives. Three subscriber events entitled In Conversation with The Irish Times, at Arnotts also took place in the store during the activation which runs until September 3rd.
In addition, the Irish Times launched two impactful OOH specials created by Owens DDB in partnership with PML, Source OOH and PHD Ireland.
According to the publisher, “the concept was driven by a simple premise. For a news organisation to grow it needs editorial, journalistic and production expertise. For it still to be thriving 160 years later it takes one thing, trust.”
“Our goal was to to celebrate the unique relationship The Irish Times enjoys with its readers and subscribers. The line, “Trust is built over time” was the starting point. It led to an idea of depicting the passage of time before acknowledging the ethos behind The Irish Times’ success,” it says.