Home Campaigns Energia’s Kicks Off Rugby Sponsorship Campaign

Energia’s Kicks Off Rugby Sponsorship Campaign

With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live.

The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can have an impact on rugby teams across the board and when the players harness that positive energy, anything can be achieved.

The Power Behind Positive Energy campaign follows on from the recent announcement of Energia as Official Energy Partner of Irish Rugby and title sponsors of the Energia All-Ireland Leagues. Over the coming season, the #PositiveEnergy messaging will come to life across TV, Radio, Social and Digital media.

Energia’s rugby sponsorship also includes Official Energy Partner to Leinster as well as Energia Park in Donnybrook.

According to Gary Ryan Managing Director, Energia Customer Solutions: “We are very excited for the public to see The Power Behind Positive Energy campaign. We have been diligently working alongside the IRFU and others to create a campaign that truly emphasises how important fans Positive Energy is to a team and the impact it can have on the players. We have an exciting journey ahead of us bringing the Positive Energy message to life across our sponsorship and investment portfolios.”



Managing Director: Gary Ryan
Head of Marketing: Geoff Codd
Senior Brand and Communications Manager: Oonagh Gildea
Marketing Acquisitions and Communications Manager: Amy O’Shaughnessy
Acquisition Communications Manager: Stella Wilson
Senior Sponsorship Manager: Lorna Danaher

Agency: Boys + Girls

Executive Creative Director: Rory Hamilton
Creative Lead: Bairbre McGlade
Senior Copywriter: Mark Tuthill
Senior Art Director: Udi Ovadia
Planning Director: Margaret Gilsenan
Client Services Director: Pat Stephenson
Digital Director: Sarah Sherry
Account Director: David Carter
Account Manager: Hannah Hewetson
Head of Production: Derek Doyle
Agency Producer: Sarah Chadwick
Agency Producer: Keeva Bolger
Production: H2 Films
Creative Producer: Keith Hutchinson
Director: Dan Gifford
DOP: Federico Alfonzo
Producer: Jack Armstrong
Editor: Nick Armstrong
Post Production: Windmill Lane
Flame Artist: John Kennedy
Colourist: Matt Branton
Post Producers: Talma O’Sullivan / Dave Quinn
Sound: Machine Sound
Executive Producer: Matej Oreskovic
Sound Design & Final Mix: Alex Bingham
Composers: Alex Bingham & Jack Matthias