Virgin Media Solutions has announced that Permanent TSB is to sponsor ‘Buyers Bootcamp’ which has been launched on the Virgin Media Player and set-top box.
The brand new six-part series follows the journey of six couples as they set out on their journey to buy their first homes.
‘Buyers Bootcamp’ which is presented by Darren Kennedy and property expert Liz O’Kane, is produced in partnership with Permanent TSB and Virgin Media Television and will air exclusively on the Virgin Media Player and Set Top Box.
According to Patrick Kinsella, Head of Advertising Funded Programming at Virgin Media Solutions: “Buying a first home is something many of our viewers will have to do, so a series following six couples on their journey is not only insightful but also very entertaining.”
Lorna Farrell, Head of Marketing at Permanent TSB adds: “We’re excited to be part of this content collaboration with Virgin Media, The Story Lab, Publicis and Vizeum. The Buyers Bootcamp series really peels back the layers of the home-buying journey and uncovers details of both the process and the emotional side of buying your first home, highlighting the real-life dilemmas First Time Buyers are facing in today’s market.”