Liberty Insurance is to partner with RTÉ Media Sales to promote the insurer’s ‘Camogie Made Us’ campaign which aims to leverage RTÉ’s reach and scale to drive engagement with the grassroots camogie community throughout Ireland.
This initiative complements Liberty’s primary brand campaign which supports the Camogie Championships this summer.
Brokered by Mediaworks, the partnership which runs until September, includes television and radio ad spots, on-air radio promotions on RTÉ 2FM, online display, native articles, and a dedicated ‘Camogie Made Us’ Hub on RTÉ.ie. The partnership also includes the production of all creative assets for the campaign.
According to Laura Byrne, Brand Strategy Manager, Liberty Insurance: “We’re delighted to launch this year’s ‘Camogie Made Us’ competition in partnership with RTÉ. We’re calling on Camogie clubs and players to nominate the coaches who had the most significant impact in their lives to be in with a chance of winning €7000 for their club; new sets of gear; and play at half time in Croke Park at the Liberty Insurance All-Ireland Camogie Finals in September. As a business and as a brand we feel it’s important to support Camogie at a grassroots level, to invest in clubs and in particular to celebrate coaches, to nurture future generation to take up the sport and be involved.”
Oscar Kennedy, Client Sales, RTÉ Media Sales adds: “Our partnership with Liberty Insurance is a great way to help celebrate dedicated Camogie coaches from all around the country and the incredible work that they do. Through research, we identified a strong camogie community that engage with RTÉ platforms, so we feel that this partnership is a great fit to help find the most dedicated coaches in Ireland. Female sports have had an incredible year on RTÉ reaching record figures across all platforms, and with support from dedicated partners like Liberty Insurance at the forefront, this is sure to continue.”
“We’re really excited to be working on behalf of Liberty Insurance and with RTÉ Media Sales, on this completely integrated partnership. Using audio, digital and TV we will bring the conversation around Camogie to the fore and help establish Liberty Insurance as a key voice for women in sport,” says Shane O’Riordan, Client Manager, Mediaworks;