One of the most iconic images of Dublin life – its beautiful array of welcoming Georgian front doors – has been re-imagined in a stark new way to highlight the issue of homelessness and rough sleeping in the capital.
Launching on Monday, May 20 and titled “Real Doors of Dublin”, the new campaign has been created by challenger brand creative agency, Bloom (www.bloom.ie) for its client Depaul, https://ie.depaulcharity.org/, the cross-border charity supporting some of the most marginalised individuals, couples and families experiencing homelessness. It will run in press (Independent Newspapers, The Irish Times and The Irish Daily Mail) in addition to digital outdoor across the capital.
The central image is a take on the iconic “Doors of Dublin” poster from the 1970’s. Showing a total of 16 doorways (and using artistic licence to make an important point), it illustrates the grim reality of rough-sleepers huddling under sleeping bags and cardboard bedding, propped up in several cases by their limited possessions.
David Quinn, co-founder, Bloom said: “The piece is to raise awareness for Depaul and is designed to tackle the growing indifference towards homelessness by putting the topic in the picture, literally. Outdoor executions will appear at prominent locations around the city and we hope that they cause people to stop and think about one of the very challenging aspects facing our society and the work that Depaul is doing to help in this regard.”