DMG Media Ireland has overseen a revamp of Rollercoaster.ie, the parenting and pregnancy website it acquired in February from founders Anne O’Connor and John Feeley.
With 480,000 unique users, Rollercoaster.ie content covers all aspects of pregnancy and parenting, from general advice and tips, to nutrition, childcare, money and work. It’s onsite community is also active with parents sharing advice and tips as well as advocating for products and services based on their own experience.
According to Liz Doyle, Commercial Manager at Rollercoaster.ie: “This very important addition to the dmg media Ireland stable allows us to communicate with almost all of the women in Ireland, at multiple life stages across our network of digital brands. We are really looking forward to working with new clients and on some new initiatives for Rollercoaster.ie over the coming months.”
Rollercoaster.ie is part of a stable of digital brands within DMG Media Ireland including EVOKE.ie and Extra.ie.