Home Campaigns An Post marks brand refresh with new For Your World Campaign

    An Post marks brand refresh with new For Your World Campaign

    JWT Folk’s campaign reflects new brand strategy

    An Post is supporting the roll-out of its rejuvenated brand with an extensive advertising campaign which launched this week. Created by award-winning agency JWT Folk, the For Your World brand ad features well known TV presenter Angela Scanlon taking viewers on a journey through Irish life with An Post products and services.

    Two additional ads to launch next month showcase An Post’s ambition in financial services with the launch of An Post Money, the second showcasing  An Post’s innovative servicing of its growing eCommerce business.

    The campaign highlights a number of new departures for the company including the recent launch of a new credit card product and a move into consumer lending as well as their new ‘inflight’ parcels App, allowing customers to track and re-direct their parcels to where and when suits them best, all highlighting An Post’s steady extension of products and services to drive new revenues and an enhanced customer experience.

    Debbie Byrne, MD An Post Retail said “Refreshing this iconic Irish brand is another important step in the transformation of An Post, becoming more relevant and accessible for customers in the digital and physical world. The For Your World campaign shows this transformation in a whole new way for An Post, driving relevancy with a younger target audience and show casing our new launches such as credit cards and loans and our inflight parcel tracking app. “

    Enda Kelly, JWT Folk’s Joint Managing Director said “For Your World is a platform built to drive reappraisal for a beloved and trusted brand. It’s a platform that brings to life the iconic nature of the An Post brand and how its continued evolution resonates and aligns with modern Irish culture.”

    The campaign  extends heavily beyond TV, with multiple touch-points including social, PR, digital, outdoor, cinema, radio, VOD, and in-store.


    An Post: PJ Brigdale / Ailish McGlew

    Agency: JWT Folk
    Creative Partner – Karl Waters
    Creative Director – Keith Lawler
    Senior Copywriter – Donal O’Higgins
    Art Director – Raffa Ferla
    Copywriter – Laura Halpin
    Strategic Planning Director – Julie Murray
    Joint Managing Director – Enda Kelly
    Account Director – Fiona Gilroy
    Senior Account Manager – Simon Killeen
    Account Executive – Lianne Pierce
    Broadcast Director – Michael Cullen
    Producer – Eric Brindley
    Production Company – Sweet Media
    Director – Adam Gunser

    Previous articleBeloved chocolate bar, CATCH, relaunched with a new campaign from Bloom
    Next articleAd of the Week: We Cover Courage – Allianz Ireland/In the Company of Huskies