The Irish Times and the Irish Examiner/The Echo have been announced as finalists in the 2019 INMA Global Media Awards, which feature top campaigns worldwide by media companies with the aim of growing audiences, revenues, and brand awareness.
The Irish Times has been nominated in the ‘Best Idea to Grow Advertising Sales or Retain Advertising Clients’ category, for its Food Month campaign. The Irish Times face competition from Bloomberg, the New York Times, Stuff Media in New Zealand, and VGTV in Norway.
The Irish Examiner/The Echo, meanwhile, has been nominated in the ‘Best Marketing Solution for an Advertising Client Category’, for its Tesco Partnership with The Evening Echo’s Women’s Mini Marathon. It faces competition from media groups in Austria, India and Norway.
The awards are organised by the International News Media Association. Some 194 finalists were chosen from 664 entries across 165 news media companies in 34 countries. Entrants included newspapers, magazine publishers, digital media, television and radio. The awards will take place in New York on Friday, May 17th.
“The recognition for both The Irish Times and The Irish Examiner/The Echo on a global stage, is a clear indication of how focused the group is on providing innovative, trustworthy and effective results on behalf of brands. When we look back at what we have achieved in the last year alone, there are significant examples and case studies across the group, which clearly demonstrate why we belong in discussions around marketing spends,” says Liam Kavanagh, Managing Director of The Irish Times.