Electric Ireland, Vodafone Ireland, AIB and Bord Gáis were amongst the winners of the 2019 European Sponsorship Awards which were held in London last week.
Electric Ireland picked up five awards on the night including Sponsorship of the Year Award for its ‘Women & Girls Game Changer campaign with the Football Association Northern Ireland. It also picked up the top awards in the Community Sponsorship and the Sport Sponsorship (< €1m) categories for the same campaign.
Elsewhere Electric Ireland picked up Gold in the Mass Participation Sponsorship and the CSR Partnership categories for its sponsorship of Pieta House’s Darkness into Light initiative.
“Our sponsorship investments are based on a deep understanding of the concerns and passions of our customers and it is great to get this recognition on the European stage for programmes that resonate with consumers. We are delighted that two of our campaigns have been recognised as best in Europe across five award categories. We have enjoyed considerable success in these awards over the years and now hold ten European Sponsorship Awards. We are delighted to be recognised for both our Game Changers and Darkness Into Light campaigns,” says Lisa Browne, Head of Marketing and Customer Insights, Electric Ireland.
It was also a good night for Vodafone’s #TeamOfUs rugby sponsorship which picked up the top award in the Best Use of Talent in a Sponsorship while it was also highly commended in the Sports Sponsorship (> €2m) category.
AIB, meanwhile, triumphed in the Best Use of Branded Content in a Sponsorship for the bank’s ongoing GAA sponsorship, AIB Backing Club & County and #TheToughtest.
Another GAA sponsorship – Bord Gáis Energy’s #HurlingToTheCore- picked up a Silver award on the night in the ESA Best of Europe category.