Heart-warming new ad shows people what they can do when they have the time to share a special spare moment.
In an extension of Dairygold’s ‘Make a Minute for The Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time.
Since launch, Dairygold has engaged consumers by connecting them with opportunities to put precious spare minutes to use by making time for the moments that matter most. In their 2016, ‘Do Good, Feel Good’ campaign, Dairygold centred their work around volunteering, enabling consumers to find minutes for The Good Stuff. They learned that volunteers that ‘do good’ received a far greater benefit than just spending time doing charity work – it actually improved their health and wellbeing. In 2018, they introduced micro-volunteering with their ‘Make a Minute for the Good Stuff’ campaign, giving the Irish public the opportunity to give their minute to do good, as well as feel good.
This year, Dairygold attempts to deliver greater meaning with ‘One Magical Minute’. Directed by 03:07’s Kim Geldenhuys, the 40-second TVC depicts a touching family scene. A father uses a spare moment to show his daughter how to draw unicorns. And it turns out she spends her free time making them even better – much to the surprise of her proud dad.
‘One Magical Minute’ will run on TV, social, and digital channels from Monday 18th February.
Client: Kerry Foods
Creative Agency: Rothco Accenture Interactive
Media Agency: Vizeum BTL Agency Goosebump
Agency Producer: Emma Ellis Executive
Creative Director: Alan Kelly
Creative Team: Alex Ingarfield & Ciara Rapple
Account Director: Sarah Murphy
Business Director: Rosie Rogers
Account Executive: Sophie Burke
Strategy: Darius Pasalar
Digital Strategy: Colm Casey
Music: “Niamh’s Theme”
Music Sync: Leland Music
Production Company: 03:07
Production Services: Hinterland
Director: Kim Geldenhuys
Producer: Jo Barber
DOP: Noel Schoolderman
Offline – The Quarry
Online – Cheat
Editor: Owen Oppenheimer @The Quarry
Colourtist: Joseph Bicknall @ CHEAT
Sound: Kevin Breathnach Avondale Studios
Media Agency: Vizeum
Media Business Director: Maxine Hands
Media Account Manager: Greta Sulcaite
BTL Agency: Goosebumps
Goosebump Account Director: Sarah Clinton
Goosebump Senior Account Manager: Anna Morrison