Home Campaigns Everyday Saver

    Everyday Saver

    It’s a common refrain ‘that you don’t get much for your money these days’. Well, at Dunnes Stores you do. And now, more than ever.

    Today, own brand is the desirable and accessible face of value. So long as quality is still assured.

    With Everyday Savers we’re giving them it all. Quality and value – together – on a huge own brand range of everyday items right throughout the store.

    With a modern, fresh and playful tone of voice, the focus of this campaign is ultimately to improve shoppers knowledge on the scale of value available – everyday – on multiple, quality products.


    Agency: Chemistry
    Client: Dunnes Stores
    Production Company: H2 Films
    Directors: Robert Payton & Thomas Hefferon
    Producers: Keith Hutchinson/Jack Armstrong/Melissa Lawlor
    Post Production: Windmill Lane
    Audio Mix: Mark Henry, Number 4 Studios
    Agency Creative Director: Emmet Wright
    Senior Copywriter: Mick Loftus
    Art Director: Hugh O’Connor, Tom O’Haire
    Agency Producer: Laurie Easterby
    Account Director: Audrey Farrelly
    Senior Account Manager: Mags O’Reilly
    Account Executive: Gemma Stack

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