It’s a common refrain ‘that you don’t get much for your money these days’. Well, at Dunnes Stores you do. And now, more than ever.
Today, own brand is the desirable and accessible face of value. So long as quality is still assured.
With Everyday Savers we’re giving them it all. Quality and value – together – on a huge own brand range of everyday items right throughout the store.
With a modern, fresh and playful tone of voice, the focus of this campaign is ultimately to improve shoppers knowledge on the scale of value available – everyday – on multiple, quality products.
Client: Dunnes Stores
Production Company: H2 Films
Directors: Robert Payton & Thomas Hefferon
Producers: Keith Hutchinson/Jack Armstrong/Melissa Lawlor
Post Production: Windmill Lane
Audio Mix: Mark Henry, Number 4 Studios
Agency Creative Director: Emmet Wright
Senior Copywriter: Mick Loftus
Art Director: Hugh O’Connor, Tom O’Haire
Agency Producer: Laurie Easterby
Account Director: Audrey Farrelly
Senior Account Manager: Mags O’Reilly
Account Executive: Gemma Stack