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    Irish Independent. Take a fresh look

    The Lowdown: 

    Sometimes we need to look back to move forward. With this in mind, Irish Independent asked Epsilon to create a series of TV and VoD ads to celebrate the paper’s re-design which launched on September 1st. The 30 and 20 second edits of the ad – which were created in-house by Epsilon’s creative team – are a tribute to the heritage of the Irish Independent.  The ads nod to the history and heritage of the paper, with a look to what lies ahead.

    “Sometimes it’s a case of looking back to move forward.” said Epsilon’s Creative Director David Standley. “It’s about the dichotomy, telling both sides of the story which is something newspapers must do.”


    Client: Independent News & Media
    Agency: Epsilon Dublin
    Campaign: Irish Independent Brand Refresh
    Creative Director: David Standley
    Agency Producer: Jordan Murphy
    Copywriter: Jane Ward
    Creative Planner: Sinead O’Reilly
    Senior Account Director: Niall Crowley


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