Bren Byrne, the co-founder of international creative festival OFFSET has joined McCannBlue as Chief Creative Strategist.
Having worked as a designer, curator and art director for over 10 years producing design and experiential activations for brands such as IBM, Facebook, AIB, Jameson, Heineken, Microsoft, Three, Guinness and SONY, Byrne founded OFFSET in 2009. He and his co-director Lisa Haran developed OFFSET into one of the world’s most inspirational, educational and vocational festivals for the design and creative industries.
“Having worked closely with McCannBlue on various OFFSET projects over the last few years, I have seen first-hand their commitment to delivering creative solutions for their clients’ needs. Their ambition to push this even further means it’s a very exciting time for me to be joining the team. I am looking forward to implementing the insights I have gained from my OFFSET experience across their full portfolio through creative strategic thinking, building brand relationships and enhancing design execution,” says Byrne.
According to Stephen Conway, Managing Director at McCannBlue: “Having worked together on several projects over the last few years, we’ve developed a strong relationship with Bren, built on trust and mutual respect. At the same time, McCannBlue has been working with some really exciting organisations both in Ireland and throughout the world who are embracing our approach on areas from brand strategy to creative tech and engaging content for external and internal audiences. We want to continue to help businesses effect real change through creativity, and Bren’s strategic vision, indisputable excellence in design and entreprenurial attitude are a perfect fit for us and our ambition for the future”.